SignalPost

SignalPost is an AI tool that helps founders engage faster and stay visible on LinkedIn. The brand needed a fresh creative direction for its Engage tier, grounded in real audience insight, not assumption, and ready to launch into testing.

SignalPost needed ad creative for Engage, its feature that helps founders engage with their network faster, more efficiently and stay visible on LinkedIn without the daily time drain. The goal: a set of static and carousel ads built on real pain points, ready to test across multiple angles.

The approach combined deep audience research, real data on time lost to manual engagement and the psychology of missed opportunities, with a tightly defined visual system, so every ad felt consistent and unmistakably on-brand. Multiple angles were developed and refined, from the true cost of slow engagement to the frustration of not knowing what to say, each paired with a clean, simple visual. The set is fully built and ready for testing, with competing variants queued to identify the strongest-performing angle.

• Initial hook: "6-7 hours a week lost to engagement? SignalPost gets it down before the coffee gets cold."
• Variant queued to test against it: a version anchored in a real productivity research statistic, testing a data backed claim against the relatable metaphor.
• What we'll be watching once it's live: click-through and signup rate by angle, to find the strongest pain point before scaling spend.